LANGUAGE CHECKS

IN THE NAME OF LANGUAGE

We conduct linguistic and cultural audits of names to verify their perception in the target markets, for a branding strategy without boundaries.

We do this thanks to our network of 1000 native-speaking linguists and semiologists residing in over 120 countries around the world. Mastery of the language and of the reference context is essential in order to highlight the possible problems that the names might evoke within a specific culture.

These checks allow identifying the main meanings or the emotions and associations evoked by the name and the possible presence of similar brands in other sectors, making it possible to avoid exporting names which have “disastrous” meanings or assonances in a specific reference culture.

Our services

• Language and cultural audits

• Disaster check

• In-depth linguistic-marketing tests